Month: September 2017

Writing Services

What is a White Paper?

patriciahughes@writer

Using White Papers in Marketing

 

A white paper is an in-depth report that is informative and authoritative. White papers are often used to provide information and propose a solution to a problem. Increasingly, companies are using this as a tool to sell information or new products as solutions to a specific need. They often hire a white paper writer to research and create informative white papers.

While white papers are often used in marketing, they are not sales-y in nature. A white paper is written in professional, academic, thoughtful language, not sales letter type of writing. Because the white paper is written for people seeking a solution to a need or problem, it should contain useful information.

Effective Marketing with White Papers

When using a white paper as part of your overall marketing strategy, consider how to best utilize it. Because a good deal of time goes in to the research and writing process, it is not something that you are going to just give away. In exchange for the white paper, invite people to sign up for your email newsletter. People love getting something for free, so this can really help build your email list. However, people need to see value to get them to act. Continue reading “What is a White Paper?” →

Writing Services

Effective Communication with Your Freelance Writer

patriciahughes@writer

Clear Communication Ensures a Successful Working Relationship

 

Communication is essential for a productive relationship. This is true in personal relationships, business relationships, and the freelance writer-client relationship. Effective communication ensures that your wishes are properly conveyed and understood by your writer. Taking the time to clarify your goals and clearly communicate your expectations reduces the need for rewrites.

Be sure to clearly convey your expectations and requirements. Don’t assume that the writer knows what you need. Each client has unique requirements, even when the projects or type of content are very similar. Provide details about the information you want included, the approach, tone, voice, and any other requirements or expectations you have for your project.

Good communication in the early stage often prevents the need for revisions. Before the work begins, state your specific requirements, how you want the information conveyed, the details you want included, and any other pertinent information to help the writer understand what you need. Clear communication is the best way to ensure a successful project.

Everyone has preferences for how they like to communicate. Some like the phone. Others prefer email. This often works well for communication with a freelance writer, since your notes and thoughts are in writing and easy for the writer to refer to when working on your project. It also creates a record of what was discussed and reviewing the emails may show where information is left out or more detail is needed. Continue reading “Effective Communication with Your Freelance Writer” →