Quality, Well-Researched Writing on Demand
When you need a specific type of work done for your business, you consider hiring someone. However, when you need help with writing, hiring a full time person is not always feasible or necessary. It is expensive to pay a full time employee, particularly when you only need the services of a writer intermittently or for short periods of time.
A freelance writer can be a cost effective solution to hiring a full time business writer, grant writer, blogger, or web content writer. Freelance writers are professional writers who choose not to work for an employer or agency, preferring to work directly with clients.
You have the option of hiring a big agency or working directly with an individual freelancer. A large agency often has many writers and there is frequent staff turnover, so you may not always get the same writer. Turnover is high because agency work is often low paying. Only a fraction of what you are paying the agency for the work is going to the writer. The rest is going to the company. You can get good quality content from a large agency, but you won’t have the personal and ongoing relationship that you will have when you hire a freelance writer directly.
Diverse Knowledge and Varied Expertise
Over the course of many years, freelance writers work on a large number of different projects, providing work for a wide variety of clients. This provides the writer with diverse knowledge and experience in many areas and types of writing. The acquired skills and expertise are used to benefit all future clients.
You may be thinking that you know your business better than anyone, so you can just do it yourself. Maybe you can, if you have the writing skill, time, and patience. However, for many business owners it makes better sense to let a professional handle the writing, while the owner handles the business.
Depending on the type of content you need to create, the process requires time. A freelance writer will conduct the necessary research for the project, conduct keyword research for SEO purposes, look for gaps in the information that presently exists, and provide you with structured content that is edited, formatted, polished, readable, and cites credible sources, when appropriate. Many business owners simply do not have the time, even if they do have the skill.
A freelance writer often offers a range of writing services to help you with many different projects. For example, you may build a relationship with the writer and come to that person when you need someone to optimize your web content for search engines, write blog posts, find grant funding for your organization, or create a case study or white paper for your business.
A professional writer does this job for a living. They are not rushing to get it done in between a million other responsibilities, as can happen when you are busy running a business. The professional writer will take the time to create content that is compelling, engaging, grammatically correct, well-researched, and edited.
Freelance writers are able to target writing to your intended audience, create original content, or take your ideas and further develop them. An experienced freelancer can help you develop ideas for content marketing, blog posts, newsletters, or a fresh and unique slant for another writing project. As you collaborate on projects, the writer will get to know you, your business, future goals, and target audience.
