Increase Traffic & Connect with Your Target Audience
You may already have a great looking website that is informative, user friendly, and well laid out. Your website shows what you do and may include testimonials from some of your customers. What else do you need? While opinions vary, many experts agree that it is beneficial to include a blog on your website. Some argue that every website should have a blog.
Advantages of a Blog
Hosting a blog on your site offers several advantages. A regularly updated blog allows you to connect with your audience and attract new customers to your business. As your audience grows, you will be positioned as an authority in your field. This is an effective method to increase sales without the need to resort to high pressure sales tactics.
A blog provides more time and opportunities to connect with your audience. People may like your blog, come back to read more, and visit your site often. This can help to increase conversion rates, as potential customers return to your website to read your latest blog posts.
Each post on your blog is a page on your website. These pages will then be indexed by the search engines. This improves SEO for your website and provides more opportunities for your audience to find you. Consider that blog posts often answer common questions among your target audience. Potential customers may find you simply by searching for a solution to their problem and clicking on a link that leads them to your website.
The tendency to share blog posts on social media offers more opportunities to connect with potential customers. Be sure to put a like button on your website to enable readers to share your content with a tweet or Facebook post. As your posts get shared around, this brings more visitors to your site, even long after the blog post was originally written.
You can use your blog posts to link to other blogs or pages on your site. This keeps visitors on your site longer and useful content will keep them coming back again. Over time, your blog will help to naturally expand your customer base. This can be an effective way to attract new customers and help with your customer retention efforts, increasing repeat business from your existing customers.
Your website will enjoy an overall SEO boost when you add a blog. The posts provide more content for your website. More pages and consistently adding new content means the search engine’s crawlers will visit your website frequently and index your new content. Refreshing your website with new content signals that your website is active, which helps improve your ranking in the search engines.
