Using Case Studies as a Marketing Tool
Case studies are a written account of an activity, problem, or designed to show the application of a concept or theory to a real life situation. Depending on the specific situation and purpose of the case study, a real or hypothetical situation can be used. Traditionally, case studies have been used as teaching tools in the studies of diverse subjects, such as business, medicine, education, law, and the social sciences. The use of case studies has moved to the business world as an innovative marketing strategy.
Adding case studies to your website can be valuable for educating consumers and increasing conversions. One reason case studies are so effective is that people are naturally drawn to stories. A well written story evokes emotion and a good story is memorable. Businesses in a broad range of industries have found using case studies is an effective way to connect with customers and potential customers.
When using this method in your marketing efforts, it is often best to use a data backed case study that is targeted and specific to your niche in business. These studies are not vague or general, but have a specific goal that is related to a product or service. They are fact driven and may offer multiple solutions to a problem, depending on the subject of the case study and purpose.
Benefits of Case Studies
Telling the story of your product, brand, or service using case studies will resonate better with your target audience than sales copy. A case study can be used to demonstrate how problems are solved. You can show your potential customers why or how your product or service solves their problem. People want to know that something works before they invest their money and a case study can do that. Continue reading “Why You Should Have Case Studies on Your Website”